Driftmap is product-experience analytics for websites and web apps. You add one script tag and it records real visits, then draws the picture itself: which pages people reach, in what order, where they give up, and what each individual person did. There is no event taxonomy to design first.

How do I find out where visitors give up?

Pick the moment that counts as a win — a checkout link, an app-store badge, a sign-up. Driftmap works backwards from it, shows how many visits reach each step before it, and links every drop-off straight to replays of the people who stopped there.

Is there a free way to record and replay sessions?

Driftmap's free plan records 1,000 visits a month with seven days of history and 280 MB of replay, and asks for no card. Journey maps, session replay, goal steps and AI findings are all included; paid plans raise the volume and keep history for longer.

Do I have to define events or build funnels first?

No. Most analytics tools need an event plan before they show you anything. Driftmap reads the pages themselves, including the links and buttons that take money, so the map and a first goal are there before you have configured anything.

Does it work with React, Next.js or a single-page app?

Yes. It is a plain script tag, and single-page apps are handled because the SDK follows client-side route changes through the history API. The same tag works for Next.js, Nuxt, SvelteKit, Rails, WordPress or hand-written HTML.

What does Driftmap record, and how is privacy handled?

Page views, clicks, scrolls, rage clicks, JavaScript errors and an rrweb recording for replay. What visitors type is masked before it leaves their browser, and Do-Not-Track is honoured — both by default. Sites can go further with data-privacy="strict" (masks all page text, no HTML snapshots) or exclude any element with data-driftmap-block. The privacy page states exactly what is captured.

Can an AI assistant read my analytics?

Yes — and act on them. Driftmap runs an MCP server: point Claude, ChatGPT or Cursor at your workspace link and the assistant reads your journeys, visits and findings, sees where your site makes its money, and gets the exact element visitors struggle with, markup included. After it ships a fix it can ask Driftmap whether more people got through.

Can an AI set Driftmap up for me?

Yes. Paste one prompt into any assistant and it fetches https://driftmap.io/llms.txt, which walks it through creating your account (you confirm by clicking an email link), placing the snippet in the right layout file for your framework, and verifying the first visits arrive.

Driftmap — see how people really use your website

Questions people ask

What is Driftmap?: Driftmap is product-experience analytics for websites and web apps. You add one script tag and it records real visits, then draws the picture itself: which pages people reach, in what order, where they give up, and what each individual person did. There is no event taxonomy to design first.
How do I find out where visitors give up?: Pick the moment that counts as a win — a checkout link, an app-store badge, a sign-up. Driftmap works backwards from it, shows how many visits reach each step before it, and links every drop-off straight to replays of the people who stopped there.
Is there a free way to record and replay sessions?: Driftmap's free plan records 1,000 visits a month with seven days of history and 280 MB of replay, and asks for no card. Journey maps, session replay, goal steps and AI findings are all included; paid plans raise the volume and keep history for longer.
Do I have to define events or build funnels first?: No. Most analytics tools need an event plan before they show you anything. Driftmap reads the pages themselves, including the links and buttons that take money, so the map and a first goal are there before you have configured anything.
Does it work with React, Next.js or a single-page app?: Yes. It is a plain script tag, and single-page apps are handled because the SDK follows client-side route changes through the history API. The same tag works for Next.js, Nuxt, SvelteKit, Rails, WordPress or hand-written HTML.
What does Driftmap record, and how is privacy handled?: Page views, clicks, scrolls, rage clicks, JavaScript errors and an rrweb recording for replay. What visitors type is masked before it leaves their browser, and Do-Not-Track is honoured — both by default. Sites can go further with data-privacy="strict" (masks all page text, no HTML snapshots) or exclude any element with data-driftmap-block. The privacy page states exactly what is captured.
Can an AI assistant read my analytics?: Yes — and act on them. Driftmap runs an MCP server: point Claude, ChatGPT or Cursor at your workspace link and the assistant reads your journeys, visits and findings, sees where your site makes its money, and gets the exact element visitors struggle with, markup included. After it ships a fix it can ask Driftmap whether more people got through.
Can an AI set Driftmap up for me?: Yes. Paste one prompt into any assistant and it fetches https://driftmap.io/llms.txt, which walks it through creating your account (you confirm by clicking an email link), placing the snippet in the right layout file for your framework, and verifying the first visits arrive.